Lennox Company is an experiential gifting company that brings teams together through curated corporate gifts and bonding experiences.

Merch Worth Talking About

How Podcasts Are Owning the Swag Game

9 Jun 2025
By:
Sivan Fernandez
How Podcasts Are Owning the Swag Game

Podcast merch has evolved from a nice-to-have into a powerful tool for revenue, fan engagement, and community-building.

Today’s top podcasts aren’t just audio shows—they’re full-blown brands with distinct personalities, inside jokes, and devoted audiences. When done well, podcast merch becomes more than just a logo tee. It’s a wearable way for fans to say “I belong.”

As someone who helps brands connect through custom merchandise, I love seeing how creators are using physical products to build brand affinity.

We asked our team to share their favorite podcasts and podcast merch. Some standout examples include:

  • Giggly Squad: Cozy, playful merch that feels like a night in with your BFF.
  • Theo Von: Southern-inspired “Rat King” gear that mirrors his offbeat humor.
  • Call Her Daddy: Lifestyle merch that’s bold, irreverent, and confident.
  • Sounds Like A Cult: Clever, ironic designs with a satirical edge.

Alex Cooper's Call Her Daddy / Unwell Merch

For brands (and podcasters), the takeaway is clear: Merch doesn’t have to be loud to be powerful—it just needs to feel personal.

For those of us already working with brands on custom merchandise or corporate gifting, podcast merch offers a blueprint for how to build emotional resonance through physical products. The key is knowing your audience intimately—and creating items that feel like they’re made for them, not just about you.

As podcasts continue to grow as personal brands, there’s a massive opportunity to help creators produce merch that’s not only profitable but deeply meaningful. And that’s a space I’m always excited to work in.

Articles and Updates

Cool things
Loading Loading Loading Loading Loading