We are known for our warm and approachable communication style, as well as our transparency, so once we realized the extent of this project, it was important to us to recommend to our client to avoid selecting tech-savvy swag like speakers or wireless chargers due to requiring different adapters with specific voltages — not to mention, higher tariffs for international shipping.

Taking everything into consideration, we wanted products that were universal, easily recognizable, and practical. The final decision included a quarter-zip pullover, YETI tumbler, journal, pen, and a personal card from the General Manager of Content and Streaming Providers.

Working together with the creative team, we created a one-of-a-kind 10 million logo and used elegant black presentation boxes with custom-printed belly bands to complement products. 

Secondly, to ensure the recipients’ sizes and addresses were submitted and accurate, we managed a custom collection form and gathered the information for roughly two weeks.

From planning shipping in advance (starting with those living in the farthest international locations and ending with those who lived closest to our CO warehouse) to walking our client through the process of picking products we feel were keys to a successful program. 

Comcast’s Content and Streaming Providers Team received the majority of their gifts within 1-2 days…which is extremely impressive considering the range of locations!