The Task:
Riondo, a leading international wine brand, was ready to launch and showcase their newest product, the Riondo Prosecco Rose. Months prior, Italy instituted a policy allowing rosé to be considered as prosecco. This meant that wine competitors would be swarming to get their own brand of prosecco made with pinot noir varietals stocked and sold across wine shops worldwide — but Riondo was determined to be the first to do it.
The game plan? Impress corporate buyers and wine enthusiasts— think bar, restaurant, and liquor store managers, bloggers, and media personnel— into choosing Riondo Prosecco Rose as their go-to wine. Our client wanted their product to be featured on various restaurant happy hour menus, displayed at the front of wine stores, showcased at eye level on all shelves, and praised in blogs and articles by top writers who picked Riondo as their preferred Prosecco Rose once the policy came into effect.
