It’s no surprise that YETI products have been some of our top sellers! The brand has quickly become beloved by John John Florence, Jimmy Chin, and Leon Bridges to the point that we see bumper stickers with people making fun of themselves for their cult-like obsession.
That said, the brand didn’t just pop up out of nowhere. The 15-year old company has slowly been cultivating their following since the release of their initial cooler.
Brothers Roy and Ryan Seiders created their initial product after replacing their coolers seasonally. They found that most of what was available just didn’t hold up to their outdoor adventures.
So they created something that could take the “abuse” they “put it through out in the field and on the water. One that simply wouldn’t break.”