Corporate gifting can be a powerful tool in marketing and building relationships with clients, partners, and employees. While gifting during traditional holidays and special occasions is common, gifting in less expected times can be even more impactful. Here are some reasons why:
1. Personalization: Gifting in less expected times allows for a more personalized approach. For example, if you know a client is going through a tough time, sending a thoughtful gift to show support can go a long way in building a deeper relationship.
2. Stand out from the crowd: Gifting during less expected times can help your brand stand out from the crowd.
Many companies send gifts during traditional holidays, so sending a gift during a random day of the year can make your brand more memorable.
3. Emotional connection: Gifting in less expected times can help create an emotional connection with the recipient. It shows that you’re thinking about them even when there’s no specific occasion to celebrate. This can help build a sense of loyalty and strengthen the relationship.
4. Positive association: When you gift in less expected times, you can create positive associations with your brand. The recipient may be more likely to think of your company in a positive light when they receive a surprise gift.
5. Increased engagement: Gifting consistently in less expected times can increase engagement with your brand. It keeps your company top of mind and can create a sense of anticipation and excitement for what might come next. This can lead to increased engagement and ultimately, increased business.
Overall, gifting in less expected times can be a powerful tool in building relationships and increasing engagement with your brand. By taking a personalized approach and thinking outside the box, you can create a lasting impression with your clients, partners, and employees.